Full of stores, traditional restaurants and pubs, the long and lively Laugavegur is the main shopping street in Reykjavik and the most picturesque area of the Icelandic capital's historical centre.
Running through the historic centre of Reykjavik, Laugavegur is one of the oldest streets in the city and its main shopping artery. Its name means "wash road" as it used to lead to hot springs where the local women would take their laundry.
In 1885 it was built up and, developing in line with the capital itself, it became the most beautiful street in Reykjavik, lined with picturesque Icelandic style buildings. It's pedestrianised and crosses through much of the historic party of the city, making it one of the best places to stay in Reykjavik, but also one of the most expensive, especially in the high season.
What to do in Laugavegur?
In terms of entertainment, Laugavegur is probably the liveliest street in Reykjavik without being too noisy either. You'll find everything here: expensive fashion boutiques and souvenir shops, Icelandic and international restaurants, and even bars, pubs and clubs - this is the best area in the city for nightlife.
What's more, given the small size of the Icelandic capital, Laugavegur is useful as a main point of reference when finding your way around, as it's very close to important places of interest such as Hallgrímskirkja, Reykjavik Old Harbour and the Icelandic Phallological Museum, which is located on the street itself.